Any new business entity must have an established business plan as well as a concrete set of goals. Along with The Company Mission Statement, goal setting and planning are essential to the core of any business. Management and employees alike must be on the same page to insure continuity.

Some of the most profitable companies are susceptible to failure. There will always be competition. We need to always be aware and proactive to constant change for continued growth. We have seen many companies fail after years in the business. One of the main reasons for their failure was the ability to change with the times. Setting goals and planning ahead will keep us to the forefront.

The old adage ‘to fail to plan is to plan to fail” rings true. There are many myths in life as well as business that some use today to avoid setting goals and plan. The following are several that more than likely we all have used or at least thought of.

IT’S NOT REALLY THAT IMPORTANT! Just thinking you know what needs to be done isn’t enough. What worked last year isn’t a given this year. If you and your team are not working on next year’s plan today, it may be too late for next year. Working towards next year’s goals should always begin today.

If I know what needs to be accomplished, I don’t need to put it in writing. There is no such thing as an “unwritten” goal. Goal setting and planning needs to have a charted course and written on paper with a beginning and an ending date. Written goals will also entice your employees and give them the confidence they will need to contribute to the company’s success.

I wrote down my goals, so therefore I will now be successful. It is more entailed than just writing your goals down. They require further execution, management and harmonization. Rest assured Donald Trump, Warren Buffett or Bill Gates acted upon their written goal setting and planning.

Reviewing my goals once or twice a year should be sufficient. Reviewing your goals too frequently is only going to have a more positive effect. With the constant changing of the economy and the challenges we face almost daily, will require readdressing your goals and plans regularly for the future. This acclimatization will almost reassure the life of the company.

As we approach another new year, it will be important to consider our established goals and reset them; either to meet increased production, or even to downsize if necessary. A well thought out business plan and appropriate goal setting will make navigating the stormy business seas less perilous. Keeping a constant vigil on that plan and its course will allow you to make necessary and profitable changes during the year, and not waiting for the New Year.

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